Who Is Liv Schmidt and Why TikTok Banned Her Account?
Liv Schmidt has become a rising name on TikTok, where she shares her powerful weight loss journey with millions of viewers. Her transformation has drawn attention not only for the visible change in Liv Schmidt weight but also for the honesty she brings to her content. Fans often search for Liv Schmidt before weight loss photos, her current height and weight, and the diet that helped her reshape her lifestyle.
What makes Liv unique is her balance of motivation and realism. She doesn’t pretend the process is easy. Instead, she shares her ups and downs, giving weight loss advice that feels genuine and relatable. At just her early 20s, she has turned her personal struggle into a story that inspires others to take charge of their health. Whether it’s through her TikTok tips, glimpses into her diet, or reflections on body confidence, she continues to prove that change is possible with consistency and self-belief.
Early Life & Background
Liv Schmidt was born on November 1, 2001, in the United States. At 23 years old, she represents a new wave of creators who use social media to inspire lifestyle changes. She grew up with two sisters, Sophia and Tori, who often supported her along the way.
She attended the University of Arizona, graduating with a degree in digital marketing. During her studies, she gained valuable experience through internships at J.P. Morgan, Goldman Sachs, and Bulgari, which gave her a strong foundation in business and branding. Today, outside of her social media presence, Liv works in event planning for a private family office.
| Attribute | Details |
|---|---|
| Full Name | Liv Schmidt |
| Birth Year | 2002 |
| Age | 23 years old |
| Birthplace | Arizona, United States |
| Education | University of Arizona, Digital Marketing |
| Academic Achievement | Magna Cum Laude Graduate |
| Current Job | Event Planner, Private Family Office |
| Known For | TikTok weight loss journey |
TikTok Journey and Fame
Liv Schmidt grew her TikTok following to more than 670,000 fans in a short time. Her videos like “What I Eat in a Day” went viral. Many of these clips featured the Liv Schmidt diet, which sometimes included very low calorie meals of around 800 calories. Her life in New York City also became part of her content. Pilates classes, fashion looks, and fitness updates made her stand out.
Even after TikTok bans, she continued to build her brand. She grew her audience on Instagram and YouTube where she still posts about lifestyle, weight loss, and fashion.
| Platform | Followers | Focus |
|---|---|---|
| TikTok | 670,000+ (before ban) | Weight loss, lifestyle |
| 331,000+ | Fashion, diet tips, lifestyle | |
| YouTube | 108,000+ | Vlogs, Skinni Société updates |
Liv Schmidt Weight Loss Community
Liv Schmidt started a paid group called Skinni Société. Members pay 20 dollars each month to join. The community now has more than 6,500 members, which brings in about 130,000 dollars every month.
Inside the group, subscribers get weight loss advices, meal plans, and chat rooms. Many members say it helps them stay motivated and on track. Critics argue that some of the diets are too extreme and risky for young people. Some teens even reported dizziness after following shared plans.
| Attribute | Details |
|---|---|
| Members | 6,500+ |
| Cost | 20 dollars per month |
| Content | Meal plans, workouts, chats |
Why Was Liv Schmidt Banned from TikTok?
In September 2024, TikTok banned Liv Schmidt for promoting “dangerous weight loss behaviors.” Her 800-calorie diet videos echoed pro-ana trends, which raised concerns about teen safety. She created a second account, @notlivsschmidt, with the message “Thin isn’t a sin.” That account was banned too.
Liv argued that she was being censored unfairly and that her message was about discipline and choice. Health experts disagreed. They warned that her videos could influence teens to copy her extreme routines.
| Event | Date |
|---|---|
| First Ban | Sept 2024 |
| Second Account Ban | Oct 2024 |
Meta Crackdown on Liv Schmidt
In early 2025, Meta took action against her accounts. Her Instagram was demonetized, which cut off ad revenue and brand deal income. At the same time, her Skinni Société group was restricted to users over 18, limiting her ability to reach younger followers. Reports claimed some of her weight loss advices included tips like avoiding “puffy faces” or keeping calories extremely low.
Supporters felt she was unfairly targeted for being honest about her lifestyle. Publications like Evie Magazine praised her bluntness, arguing that she was simply reflecting beauty standards that already existed.
| Action | Platform | Result |
|---|---|---|
| Demonetization | Loss of ad revenue | |
| Age Restriction | Skinni Société | Limited to 18+ members |
| Public Reaction | Instagram & Media | Followers increased |
Controversies and Backlash
Liv Schmidt has become one of the most debated names on social media. Many dietitians warn that her Liv Schmidt diet content mirrors disordered eating. A University of Pisa study often cited in discussions shows that exposure to pro-eating disorder content can damage body image in just minutes. Critics worry that teens watching her videos might adopt unhealthy habits without understanding the risks.
At the same time, she has a loyal base of fans who defend her. They say her Liv Schmidt weight loss journey represents discipline and personal choice. Supporters argue that she never forces anyone to follow her plan and that her content motivates people who want to look or feel a certain way. Some see her as a refreshing voice in a space filled with sugar-coated advice.
Liv herself denies promoting harm. She often points to her own bloodwork and health checkups as proof that she maintains balance. On Instagram, she has stated that her content is about empowerment and rejecting shame around wanting to be thin.
| Perspective | Viewpoint |
|---|---|
| Critics | Content risks eating disorders |
| Supporters | Promotes discipline and choice |
| Liv’s View | Healthy lifestyle, not harmful |
Liv Schmidt Fashion and Lifestyle
Liv Schmidt is known not just for her diet content but also for her style. She has worked with brands like PrettyLittleThing and Kiki de Montparnasse, which boosted her reputation as an “it girl” influencer. While many admire her fashion sense, some of her posts sparked backlash. For example, one video about wearing kids’ clothing sizes drew criticism for promoting unrealistic body standards.
Despite controversy, she continues to inspire followers who want her minimalist, high-fashion look. Her mix of fitness, diet, and fashion ties into the image of a modern influencer who lives by her own rules.
Liv Schmidt Net Worth 2025
In 2025, Liv Schmidt net worth is estimated between $3 million-$4 million. Most of her fortune comes from her subscription platform Skinni Société, which earns around $1.3M–$1.5M per year. She also profits from Instagram sponsorships, brand collaborations, and fashion partnerships.
| Income Source | Est. Value |
|---|---|
| Skinni Société Memberships | $1.3M–$1.5M/year |
| Sponsorships & Brand Deals | $200k–$350k/year |
| Fashion Collaborations | $100k–$200k/year |
| Event Planning & Side Projects | $50k–$100k/year |
For another viral internet personality, check out our full article on Ali Abulaban.
What’s Next for the Skinny Influencer?
Despite bans and criticism, Liv Schmidt continues to grow her presence online. Her TikTok content now lives on Instagram and YouTube, where she shares fashion, vlogs, and updates about her Skinni Société group. She remains a strong figure for fans who admire her discipline and lifestyle.
Her could take different paths. She may lean more into fashion partnerships, building her brand beyond diet content.
Final Thoughts
Liv Schmidt has built a name that sparks both admiration and debate. From her early days in Arizona to her rise on TikTok and Instagram, her journey reflects the power of social media in shaping body image conversations. Her weight loss advice, TikTok presence, and diet-focused brand have made her influential, yet also controversial.
Whether viewed as a voice of discipline or a symbol of diet culture risks, Liv Schmidt continues to attract attention. With a growing following and evolving platforms, her future will depend on how she balances authenticity with the responsibility that comes with influence.
Explore detailed biographies and net worth updates at CelebsBrief.
Mamie I. Hernandez is a pop culture enthusiast and researcher with a keen eye for uncovering the stories behind the stars. At CelebsBrief.com, she specializes in crafting engaging celebrity biographies and breaking down net worth insights, all with clarity and accuracy. When she’s not diving into the lives of Hollywood’s biggest names, Mamie enjoys exploring trends in media, fashion, and entertainment.
